The 2026 motorcycling season will once again offer plenty of exciting events for adventure riders. Many of these events will be hosted by Touratech headquarters or local distributors. At others, Touratech will be on site with its Rolling Trade Fair.
9th – 11th JANUARY / PORTUGAL: O NOSSO DAKAR
Under the direction of Touratech Portugal, the ‘O Nosso Dakar’ will take place in southern Portugal in early January 2026, paying homage to the legendary Dakar Rally, which made its first stop in Portugal in 2006. The starting point is the Alentejo region, with the coastal town of Tavira as the final destination. The routes will lead through the heart of the Algarve, along historic Dakar trails and through unspoilt villages. With a maximum of 350 participants, the event will remain intimate and high-quality – perfect for adventurers of all riding levels.
www.longitude009.pt/lista/o-nosso-dakar
18th APRIL / NIEDERESCHACH (DE): TOURATECH SEASON OPENING
It's finally happening again in mid-April. The team at Touratech Headquarters in Niedereschach is celebrating the start of the 2026 season with all motorcycle enthusiasts. On such a day, there will of course be attractive special offers, and test rides on adventure bikes fully equipped with Touratech accessories will also be possible.
www.touratech.de/kalender
1st – 9th MAY / MAROCCO: AMAZIGH RAID
From 1 to 9 May 2026, Touratech Portugal is organising the Amazigh Raid – an off-road expedition through the heart of Morocco. After crossing by ferry to Tangier, the route heads south from Midelt along spectacular tracks towards Zagora and Chegaga, where a real desert bivouac awaits the participants. Those looking for a challenge will find endless gravel tracks, fascinating mountain landscapes and authentic encounters with the Amazigh tribes. On the way back, stops in Ouarzazate and Marrakesh invite you to take a breather and enjoy yourself.
www.longitude009.pt/lista/raid-amazigh
5th – 7th JUNE / NIEDERESCHACH (DE): TOURATECH TRAVEL EVENT
Since it was first held in 2002, the Touratech Travel Event has become one of the most important gatherings for the international motorcycle touring and adventure scene. Every year, tens of thousands of touring enthusiasts and adventure riders from all over the world flock to the festival grounds around Touratech's headquarters in Niedereschach. For three days, there are exciting travel presentations, test rides and a large dealer mile. The event offers test rides, factory tours and workshops on equipment and travel planning, and even off-road taster courses. Live bands provide entertainment in the evenings. Overnight accommodation on a nearby camping field with sanitary facilities is free of charge. The headliners on the main stage in 2026 will be internationally renowned speakers Michael Martin and Dirk Schäfer with their multi-vision presentations.
www.touratech.de/events/travel-event.html
25–28 JUNE / PLAIN, WA (USA): TOURATECH RALLY WEST
Every year in June, Touratech Rally West, the largest adventure bike event in North America, takes place. The location is scenically attractive in Plain near Leavenworth at the foot of the Cascade Mountains in Washington. For four days, there are group rides on winding mountain roads and trails, test rides with the latest models, workshops, presentations and competitions. Over 1,500 riders camp on site.
www.touratechrally.com
26–28 June / Ragley Hall (UK): ABR Festival
The ABR Festival is the world's largest gathering for adventure riders. It takes place on the park-like grounds surrounding Ragley Hall Estate in Warwickshire, England. Visitors can ride over 40 kilometres of off-road trails, test ride the latest motorcycles and listen to talks by motorcycle travellers. The festival offers first-class facilities with clean toilets, showers and free camping. In the evenings, live music and DJs provide entertainment.
www.abrfestival.com
19–23 August / North Haverhill, VT (USA): TOURATECH DIRT DAZE
This multi-day festival for dual-sport and adventure motorcycles takes place on the border between Vermont and New Hampshire in the north-east of the USA. Organised by Touratech USA, the event offers guided tours, training with experienced instructors, test rides, an obstacle course and group camping. Particularly noteworthy are the women-led programmes for female adventure riders.
www.dirtdazerally.com
4–6 September / Barcelonnette (FR) : ALPES AVENTURE MOTOFESTIVAL
Every September, Barcelonnette transforms into a mecca for motorcycle travellers. For three days, visitors can enjoy a festival featuring test rides on the latest models, accessory presentations, workshops on topics such as navigation and riding technique, and the opportunity to plan trips with specialised tour operators. Admission is free.
https://www.alpesaventuremotofestival.com
OCTOBER 2026 / BURNET, TX (US): TouraTexas RALLY
Presented by Touratech USA and Austin Moto Adventures, the TouraTexas Rally takes place annually in October in Burnet, Texas. The event offers guided tours, test rides, workshops by industry experts and training sessions. Major equipment manufacturers are represented and showcase their latest products. Camping together and enjoying the campfire atmosphere create unforgettable memories. The exact date is yet to be announced.
www.austinmotoventures.com
JANUARY - SEPTEMBER / EUROPE
THE ROLLING TRADE FAIR BY TOURATECH
The Rolling Trade Fair is a unique format that Touratech uses to engage in dialogue with the scene. The yellow pickup truck with its large trade fair trailer visits the most important events for motorcycle travellers and selected dealers. It carries a representative cross-section of the current Touratech portfolio and, of course, experts who can competently answer all questions relating to rider equipment and technical accessories.
Overview
23–25 January: Motorradwelt Bodensee, Germany
18–22 February: f.re.e., Munich, Germany
20–21 March: Hönnetrail, Germany
25–26 April: Season start, Zündstoff Edersee, Germany
17–18 April: Season start Yamaha Centre Leipzig, Germany
9 May: Spring Festival Touratech Kassel, Germany
25–28 June: Adventure Bike Rider (ABR) Festival, UK
1–2 August: Enduro Cross Camp MSC Schrecksbach, Germany
5–7 September Alpes Aventure Motofestival Barcelonnette FR
The list of tour stops is continuously updated. Further dates can be found at www.touratech.de/events/rollende-messe.html
